Google has recently announced an innovative project called GRID (Google’s Rising Influencers with Disabilities), which represents a big step toward inclusivity and empowerment. GRID is a groundbreaking experiential learning program created exclusively for people with disabilities who want to improve their personal brand on social media through creative content generation.

Learning from Industry Experts:

GRID offers courses and seminars taught by established social media influencers with impairments and subject matter experts. These seminars cover a wide range of topics important for personal brand promotion, including comprehensive production training and the complexities of developing an effective social media strategy.

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Content Creation Challenges:

Monthly challenges in partnership with well-known brands will allow participants to improve their content creation talents. These challenges will not only highlight Google’s accessible products and features, but will also provide an opportunity for participants to express their creativity and inventiveness.

Direct Engagement with Google:

Participants will have the unique opportunity to provide direct feedback to Google’s product teams, ensuring that the voices of individuals with disabilities are heard and incorporated into the development of future products and features.

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Community Building:

GRID fosters a supportive community environment where participants can connect with fellow rising social media influencers and mentors. This sense of camaraderie and collaboration will further enhance the learning experience and provide valuable networking opportunities.

Participant Commitment:

In exchange for these invaluable opportunities, we expect participants to commit to the following:

  • Attendance at monthly challenge kickoff meetings and seminars (approximately 2-3 hours per month).
  • Creation of one video per month for Instagram and TikTok, with resharing across appropriate social channels.

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Exciting Benefits from Google:

As a token of appreciation for your commitment and dedication, Google is pleased to offer the following perks:

  • Full access to the GRID program at no cost.
  • $5,000 in usage fees for the content generated during the program.
  • A brand-new Google Pixel phone to aid in content creation.
  • A self-capture kit to further support your creative endeavors.

For any inquiries or to apply for the program, please reach out to grid@wtbr.tv.

Apply here